Top 20 High-End American Streetwear Boutiques


Independent boutiques, focused on serving the niche market of the ever-discerning, ultra-cool, avant-garde male consumer are extremely difficult to keep afloat, which is why there really aren’t too many of them. Larger, multi-department chains with a “men’s designer sportswear” section, such as Barney’s New York, have enormous brand equity and plenty of resources to help course correct in times of change and uncertainty. Smaller boutiques have a much more difficult time, as they do not have as many resources at their disposal. This means that they must obsessively be aware of what is trending in the market and truly who their consumer is. To completely understand who their consumer is, a store must look not only at the locals who walk in off of the street, but it must take a broader, more global perspective. Due to the continued rise in popularity of online shopping and the creepy improvements to search technology, the consumer may arrive from anywhere in the world, and independent boutiques must respond accordingly.


The boutiques that understand this leverage digital marketing to its fullest; including SEO, email, paid search, paid media, and social media. If a boutique doesn’t have much of a budget at all, then social media and creative online merchandising can go a long way. I especially enjoy the slick fashion editorials that some of the boutiques put together, leveraging the latest season of the brands they offer in their stores, and then amplifying that content via social media, or a strategic partnership with another entity. How the apparel and accessories are styled makes such a huge difference . . . especially online. This is partially why brands work so hard to get their latest wares onto the backs of celebrity influencers and tastemakers.  In this world of always on media, a highly visible, properly styled celebrity is the ultimate form of merchandising, and it drives sales. Do you know what else makes a huge difference? Perhaps even more than hyper-targeted, cost-efficient, terminator-laser focused digital marketing with fashion editorials and celebrity endorsers? Customer Service.


Digital Marketing will bring people to you, but Customer Service will keep them . . . and keep them coming back. Loyalty is paramount in a world where information is easy to access and switching stores is as simple as the click of a button. If I am personally searching for an item from a designer that happened to sell out quickly at Barney’s, or the designer’s own site, you can bet I am going on a hunt for it. And when I finally see it, I am like a shark smelling blood in the water. I’m not kidding. You can imagine how I look browsing different stores on my tablet, while simultaneously emailing sales associates on my laptop, and making phone calls on my mobile device. Is this a status call for my latest project at work? Pfff! No! I’m shopping. Ridiculous, right!? No!! It’s easy if the store has outstanding customer service. Make things easy for the customer is always good advice to keep. I always recognize the best independent boutiques who help me stay fly.


So, what makes a great independent fashion retail store?

Best-in-Class Digital Marketing  –  Creative Styling & Merchandising  –  Outstanding Customer Service

1 – 2 – 3. You’re probably like, “DUHHH! I already knew that! SOFA KING LAME. ” Sure, it sounds simple, but it’s really difficult to execute. Trust me. I’ll share some of my best (and worst) personal shopping experiences with you later.

I have been to many of the best high-end streetwear boutiques in the country, but not ALL of them. For the ones I have not personally visited myself (there’s only 2), I relied on personal accounts from friends, images, reviews, and brand portfolios. Without further ado, I present to you my Top 20 High-End American Streetwear Boutiques . . .


Top 20 High-End American Streetwear Boutiques


Barney’s NY (Wilshire)

570 Wilshire Blvd

Beverly Hills, CA 90212


H Lorenzo

8660 Sunset Blvd

West Hollywood, CA 90069


Union LA

110 La Brea Ave

Los Angeles, CA 90036


Fruition LV

2121 Sunset Blvd

Los Angeles, CA 90026



333 Hayes St

San Francisco, CA 94102


Darkside Initiative

1827 Powell St

San Francisco, CA 94133



1523 10th Ave

Seattle, WA 98122



RSVP Gallery  –  Chicago

1753 N Damen Ave

Chicago, IL 60647


Saint Alfred  –  Chicago

1531 N Milwaukee Ave

Chicago, IL 60622



Barney’s NY (Madison)

660 Madison Avenue

New York , NY 10065


Dover Street Market

160 Lexington Ave

New York, NY 10016


Opening Ceremony

35 Howard St

New York, NY



199 Lafayette St

New York, NY


Patron of the New

151 Franklin St

New York, NY 10013



337 Lafayette St

New York, NY 10012



116 Newbury St

Boston, MA 02116



37 Brattle St

Cambridge, MA 02138




1109 Lincoln Rd

Miami Beach, FL 33139


The Webster

1220 Collins Ave

Miami Beach, FL 33139


Apt. 606

4141 NE 2nd Ave

Miami, FL 33137


If you have any favorite US men’s fashion boutiques with a focus on luxury or high-end streetwear that are not on this list, please feel free to share them in the comments.